Created in collaboration with Alicia Keys and Swizz Beatz, the BRABUS LOVERS ROSE COLLECTION is a meeting of creative worlds – inspired by a shared passion for music, design and the automobile. It is a love letter to the art of performance. A deeply personal exploration of love, translated into a curated range of contemporary streetwear, from graphic T-shirts and long-sleeves to sweatshirts, hoodies, track pants, shorts and caps.

At its center is the rose. A timeless expression of love, dedication and creation,
reimagined through the unmistakable aesthetic and signature design cues of
BEABUS. Around it, references to LOVERS ROSE meet graphic interpretations of
the BRABUS identity, creating pieces that move between music, fashion and
automotive culture.

A defining source of inspiration for the collection: Alicia Keys and Swizz
Beatz’s personal BRABUS BODO Coupe. Itself a story about what we carry forward.
Named after BRABUS founder Bodo Buschmann, the supercar was conceived as a
bridge between legacy and what comes next. A modern Grand Tourer inspired by
the elegance of a bygone era, yet created to move forward.

An idea resonates far beyond the automobile. Because LOVERS ROSE, too, is about
what remains. The memories we keep. The things we leave behind. The people,
passions and experiences that become part of who we are. It is about looking
back without standing still.

A dedication to love.

Made to move forward.